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Bournemouth will stop playing Kanye West song Power after anti-Semitism scandal

Bournemouth will stop playing a song by American rapper Kanye West before matches amid the controversy over the superstar’s anti-Semitic comments.

The artist’s song ‘Power’ has been played at the Vitality Stadium in recent years as the teams walk out onto the pitch ahead of kick-off.

But the club will abandon the song amid significant concerns about West’s remarks about the Jewish community.

The decision will come into force this weekend when Tottenham travel down to the south coast to face Gary O’Neil’s side.

Issues had been raised about the club’s continued use of the track – and the club have now moved.

A number of international companies, including Adidas and JP Morgan, have severed ties with West due to his now infamous anti-Semitic comments on social media.

Bournemouth will not play the Kanye West song Power when the players emerge at the Vitality Stadium following the rapper's anti-Semitism scandal

Bournemouth will not play the Kanye West song Power when the players emerge at the Vitality Stadium following the rapper’s anti-Semitism scandal

West's anti-Semitic comments have caused outrage and have seen several major brands sever ties with the rapper, whose personal fortune could be hit to the tune of $1.2billion

West’s anti-Semitic comments have caused outrage and have seen several major brands sever ties with the rapper, whose personal fortune could be hit to the tune of $1.2billion 

He has been globally condemned for this remarks.

It has been estimated that West, now known as Ye, could lose up to $1.2billion [£1.03bn] from his net worth amid the fall-out from the anti-Semitism scandal.

He shocked the world with a series of outbursts on social media in which he made anti-Semitic remarks as well as taking aim at other celebrities.

The 45-year-old – who was diagnosed with bipolar disorder in 2018 – has seen lucrative partnerships with fashion labels Adidas, Gap and Balenciaga terminated.

The musician has made a number of troubling comments in recent years, including claiming that ‘slavery is a choice’ and insisting George Floyd died of a fentanyl overdose rather than being murdered by Minneapolis police officer Derek Chauvin.

On October 3, West and conservative commentator Candace Owens wore top that read ‘White Lives Matter’ during a Paris Fashion Week show for his Yeezy line.

Ye has split from multiple corporate partnerships in recent weeks including Adidas, Balenciaga and GAP, which is set to have a knock on effect on his $ 2 billion fortune

Ye has split from multiple corporate partnerships in recent weeks including Adidas, Balenciaga and GAP, which is set to have a knock on effect on his $ 2 billion fortune

It comes after recent race-related controversies which began when he and and conservative commentator Candace Owens donned tops that read White Lives Matter during a Paris Fashion Week showcase for his Yeezy line

It comes after recent race-related controversies which began when he and and conservative commentator Candace Owens donned tops that read White Lives Matter during a Paris Fashion Week showcase for his Yeezy line

West then sparked global outrage when he tweeted on October 8: ‘I’m a bit sleepy tonight but when I wake up I’m going death con 3 On JEWISH PEOPLE … The funny thing is I actually can’t be Anti Semitic because black people are actually Jew also … you guys have toyed with me and tried to black ball anyone whoever opposes your agenda.’

He then doubled down on his comments in an interview with Piers Morgan. Asked if he regretted the tweet, he replied: ‘No – absolutely not, absolutely not … I fought fire with fire – I’m not here to get hosed down – that’s a different type of freedom fighter.’

He later clarified: ‘I will say I’m sorry for the people that I hurt,’ he said. 

‘I feel like I cause hurt and confusion, and I’m sorry for the families of the people that had nothing to do with the trauma that I had been through and that I use my platform where you say, ‘Hurt people hurt people,’ and I was hurt.’

In the aftermath, West saw his Twitter account suspended for violating community guidelines, while radio plays of his songs in the United States declined by a fifth.

West inked his lucrative deal with the brand Adidas in 2015 and it was meant to continue until 2026 (pictured in 2019)

West inked his lucrative deal with the brand Adidas in 2015 and it was meant to continue until 2026 (pictured in 2019)

The German sporting goods terminated its partnership with Kanye West after releasing a statement that called his comments 'unacceptable, hateful and dangerous'

The German sporting goods terminated its partnership with Kanye West after releasing a statement that called his comments ‘unacceptable, hateful and dangerous’

He was dropped by talent agency CAA and the fashion magazine Vogue declined to work with him in the future.

Companies, studios and agencies who have cut ties with Kanye after anti-Semitic tweet 

A number of companies and entities have cut ties with Kanye West in recent weeks, including:

  • Investment bank JP Morgan Chase
  • Clothing brand GAP
  • Talent agency CAA
  • Luxury fashion brand Balenciaga
  • Production studio MRC 
  • Attorney Camille Vasquez
  • Sportswear giant Adidas
  • Donda West school educational consultant Dr. Tamar Andrews
  • TJ Maxx
  • Apple Music 
  • Foot Locker 

According to Forbes, West is set to lose his billionaire status after several major businesses severed links with him.

Adidas dealt the biggest blow by ending a collaboration with West which was worth $1.7bn in sales in 2020, earning him $191m in royalties.

Forbes estimated that his Yeezy business with Adidas is worth $1.5bn and the German sports brand admitted it would lose $250m of its net income this year as a result of the split.

‘Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,’ the company’s statement read.

‘After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.’

His 10-year collaboration with Gap was signed in June 2020 and estimated at around $970m when announced.

West had severed the partnership last month after the brand refused him a place on their corporate board but Gap reacted to his anti-Semitic posts by removing all Yeezy products from their stores and website.

TJ Maxx became the latest retailer to sever ties with West on Thursday.

The department chain, whose CEO is Ernie Herrman, said in a statement to CNNBusiness: ‘At TJX we do not tolerate discrimination, harassment, or hate of any kind.

‘We have instructed our buying teams not to purchase this merchandise for sale in any of our stores globally.’

On Wednesday, the rapper was embarrassingly escorted out of Skechers headquarters after showing up unannounced to pitch his Yeezy brand a day after being dropped by Adidas and having his songs banned by fitness brand Peloton.

A pair of Yeezy shoes are seen in a Foot Locker store on the day Adidas terminated its partnership with West

A pair of Yeezy shoes are seen in a Foot Locker store on the day Adidas terminated its partnership with West

Ye was taken out by two ‘executives’ according to a statement released by the company Wednesday afternoon. 

Skechers representatives said in a statement: ‘Considering Ye was engaged in unauthorised filming, two Skechers executives escorted him and his party from the building after a brief conversation. Skechers is not considering and has no intention of working with West.

‘We condemn his recent divisive remarks and do not tolerate anti-Semitism or any other form of hate speech. The Company would like to again stress that West showed up unannounced and uninvited to Skechers corporate offices.’ 

There is expected to be a decline in his 50 million monthly listeners on Spotify. Documents seen by Forbes valued his own recorded music and publishing rights at $90m plus. 


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