THIS is the shocking moment two men began trading blows in a poolside punch-up in front of horrified holidaymakers.
The embarrassing bust-up between the blokes in their swimming trunks was caught on camera at a family resort.
Children and other hotel guests can be seen cautiously swimming in the pool as the brawl got underway.
A man in grey patterned trunks can be seen throwing the first dig before being pushed away towards the edge of the pool by his foe.
After ungracefully regaining his balance, the holidaymaker tells his opponent: “Bring it on!”
But his haughty demeanour didn’t protect him from the punches from his green trunk-wearing rival flying toward his face.
After grappling just inches in front of the sun loungers, one man repeatedly tells the other: “You better stop!”
But the bloke sporting grey swim shorts hit back: “You came after me you m*****f****r!”
The violence then spills across the pool area, before the older of the pair misjudges his next swing and falls to the floor instead.
The duo continues to fight, dragging each other across the floor before one fed-up spectator steps in to split them up.
A man in a cap can be seen tugging each of them apart and pleading with them to stop scrapping.
The clip then shows the sheepish pair walking away from the scuffle, seemingly humiliated by their poolside antics.
It is not clear which resort the punch-up took place in, although one of the men seems to be speaking in a southern American accent.
The footage was shared on Twitter where it quickly went viral, before a string of memes inspired by the fight followed.
One appalled user wrote: “Look at these thugs!”
Another added: “Lmao that’s gotta be the worst fight I’ve ever seen.”
A third said: “I think dark hair won this fight! Landed more significant strikes, but the older man had two takedowns!
“No KO so they left it in the judges’ hands.”
And a fourth joked: “It is amazing neither one of them had their trunks fall off.
“Whoever made the drawstring in their shorts needs to use this as a commercial FOREVER.”