Shaquille O’Neal is bringing his sneaker brand to SA – and they’re pretty cheap


  • Former NBA basketball player Shaquille O’Neal is bringing his SHAQ shoes to South Africa.
  • There are three types of shoes available, priced between R799 and R999 for adults and kids.
  • The shoe is not a premium product targeted at sneakerheads but rather for “everyday” people.
  • For more stories go to

SHAQ sneakers and apparel by Dr Shaquille O’Neal, best known as a star former NBA basketball player, are now in shelves after an official launch in South African in December 2021.

Prompted by an encounter with a fan who asked the athlete when someone would produce a line of affordable sneakers, O’Neal ended an endorsement deal with Reebok (valued at $40 million) to start his own line. In 2004, O’Neal launched SHAQ alongside his other brand Dunkman. 

SHAQ shoes are now on shelves at retailers such as Tekkie Town. You can find three types of sneakers to the collection: Full Press, Analog, and Bankshot, as well as the kid’s collection Corner.

NBA, Shaquille

The shoes’ designs take the form of common premium basketball sneakers commonly worn by avid sneakerheads.

Arguably being one the best and aggressive centres  to have played the game of basketball, “Shaq was well-known as one of the most dominant players on the court,” says Jaysen Champan of SHAQ South Africa. 

NBA, Shaquille

Despite the similarities and conventional design Champan says a premium range on sneakers may come in future, but the current line is aimed at “everyday consumers”.

Prices start at R799 for kids, and at R999. “O’Neal vowed to make sneakers available at a more accessible price point than his competitors,” says SHAQ South Africa.

NBA, Shaquille

Typical prices for premium-brand sneakers run much higher than that. 

Air Jordan 2 ‘Rivals’ at ShelfLife will set you back R3,099. 

NBA, Shaquille, Nike, Jordan

Women’s Air Jordan 2 Rivals

South African sneaker resellers such as Drip Shop are selling Air Jordan 1 Travis Scott Retro at a sale price of R1,999.

Air Jordans

The Adidas Yeezy 700 v3 ‘kyanite’ at a reseller Street Aesthetics is selling for R2,799, marked down from its original price of R4,000.

NBA, Shaquille, Adidas, Yeezy

Adidas Yeezy 700 V3 “Kyanite”

To date O’Neal has sold over four million pairs of SHAQ sneakers.

The brand also offers moisture management apparel range of basketball vests, T-shirts, caps, socks including lifestyle apparel.

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